Interluxe Group and Another A Story Join Forces to Create a Global Experiential Powerhouse
New York, NY – November 10, 2026 – Interluxe Group is partnering with Another A Story, the experiential agency behind the creative moments and storytelling for some of the world’s most iconic fashion, beauty, and lifestyle brands. The partnership unites two of the most respected names in experiential and expands our integrated offering across new sectors and geographies.
Founded in 2016 by Aline Vandecasteele, Another A Story is a global, full-service experiential agency that designs and produces innovative, culturally impactful experiences for high-value customers, prospects, creators, influencers, and VIPs. The company is widely recognized for its aesthetic vision, dedicated client service, masterful production and execution, and embedded social amplification that extends every experience beyond the event. Another A Story is a trusted partner to many of the most recognizable brands across beauty, fashion, and lifestyle sectors, including Chanel, Puig, Estée Lauder, L'Oréal, LVMH, Amazon, and more.
Together with Another A Story, Interluxe Group delivers an end-to-end integrated marketing solution including strategy, creative, in-person experiences and activations, strategic communications, lifestyle media, and performance marketing across every key sector, from fashion, beauty, and lifestyle to travel, hospitality, automotive, and home and design. The combined company maintains more than 200 team members with offices and local expertise in New York, Los Angeles, Miami, London, Paris, and Dubai.
“Another A Story is the perfect complement to Interluxe Group,” said Nick Van Sicklen, Founder and CEO of Interluxe Group. “As AI reshapes the broader marketing landscape, brands continue to prioritize human experiences and authentic connection to drive engagement and growth. Together, Interluxe Group is purpose-built for this moment through our integrated capabilities—all powered by Optima, our proprietary Affluent Intelligence engine and first-party data.”
“Since day one, Another A Story has been focused on creating culturally impactful experiences that drive measurable results,” said Aline Vandecasteele, Founder and CEO of Another A Story. “Interluxe Group shares that focus. By joining forces, we can provide even more value and innovation to our clients with access to Interluxe Group’s strategic communications, media, and performance marketing capabilities.”
“The most powerful marketing happens in the room, when a brand and its most valued guests experience something together. With Aline and her team in London, Paris, and Dubai, we can now create those moments for our clients wherever their customers are,” said Maneesh K. Goyal, President, Experiential and Executive Chairman of Interluxe Group.
About Interluxe Group
Interluxe Group is a unified luxury marketing agency that partners with the world's most iconic brands to drive customer acquisition, loyalty, engagement, and advocacy. Uniquely positioned to orchestrate every luxury consumer touchpoint, Interluxe integrates owned media, bespoke experiences, strategic storytelling, and precision performance marketing into a single, seamless offering.
About Another A Story
Another A Story is a global, full-service experience design and production agency driven by the power of storytelling. Working across beauty, fashion, lifestyle and beyond, the agency transforms brand stories into extraordinary experiences that captivate audiences and create meaningful connections. From immersive brand events and pop-up environments to influencer and VIP experiences and culturally relevant moments, Another A Story combines bold creativity, compelling narratives and exceptional execution to bring brands to life in unforgettable ways, creating lasting impact that extends far beyond the experience itself.
For more information, please visit www.anotherastory.com.
